SPONSORSHIP

A Fair in the Park would not be possible without the generous support of our sponsors. A Fair in the Park is an exceptional opportunity for business and companies of all sizes to market their product or services to a well - defined audience. In addition to direct customer contact, A Fair in the Park offers its sponsors tangible and leverage-able assets that allows sponsors to realize a positive return on their investment. If you are interested in becoming a potential sponsor of A Fair in the Park, please contact us for more information about our media and non-media entitlements as well as specific information about A Fair in the Park’s market reach. A Fair in the Park is also willing to accept trade or in-kind as sponsorship payment. A Fair in the Park is presented by The Craftsmen’s Guild of Pittsburgh, a 501.(c)(3) organization dedicated to promoting fine craft in the western Pennsylvania region. Besides A Fair in the Park, The Craftsmen’s Guild of Pittsburgh also presents fine craft exhibitions, workshops, social events and scholarships to the Pittsburgh community. The 150 members of the Craftsmen’s Guild of Pittsburgh volunteer their time and artistic expertise to provide networking, consultation and mentoring opportunities for other fine craft artists.

ABOUT A FAIR IN THE PARK
2009 is the 40th year of A Fair in the Park, an annual contemporary craft festival, presented by The Craftsmen’s Guild of Pittsburgh. A Fair in the Park is held in the lush surroundings of Pittsburgh, Pennsylvania’s Mellon Park, adjacent to the Pittsburgh Center for the Arts, and along Fifth and Shady Avenues in Pittsburgh’s upscale Shadyside area. This pleasant park setting provides A Fair in the Park with a casual ambiance that makes this one of the most enjoyable shows of the season. Rated one of Sunshine Artists top 100 art shows nationwide, A Fair in the Park features the overall highest quality crafts consistently obtaining a high rating from participants. In addition to the vast array of art and craft displays and demonstrations, A Fair in the Park features a concert weekend, a children’s activity and project area and a variety of Pittsburgh’s fabulous foods. A Fair in the Park does not charge admission or parking fees to the public. An estimated 25,000+ attend, dedicated customers that enjoy the opportunity to interact with 105 American Craft artists, working in Clay, Fiber, Wood, Jewelry and Beadwork, Glass, Metal and Mixed Media. A Fair in the Park is an opportunity for the whole family to be creatively involved with recognized local and national artists of all mediums.

SPONSORS
2009 A Fair in the Park sponsors included:

  • Verizon
  • The New York Times
  • Renewal by Anderson
  • The Saturday Light Brigade
  • The Children’s Museum of Pittsburgh
  • Lite Rock 92.9
  • WYEP (91.3 FM)
  • The Pittsburgh City Paper
  • Bike PGH
  • Tugboat Printshop

The Craftsmen’s Guild of Pittsburgh is a 501.(c)(3) nonprofit organization dedicated to promoting American Craft in the Western Pennsylvania region. Besides A Fair in the Park, The Craftsmen’s Guild of Pittsburgh also presents craft exhibitions, workshops, social events and scholarships to the Pittsburgh community. The 150 members of the Craftsmen’s Guild of Pittsburgh volunteer their time and artistic expertise to provide networking, consultation, and mentoring opportunities for other crafts artists.

THE AUDIENCE
A Fair in the Park’s public audience largely comes from the East End of Pittsburgh, including neighborhoods such as: Shadyside, Point Breeze, Edgewood, Squirrel Hill, Bloomfield, Oakland and Lawrenceville. They are dedicated patrons and purveyors of the arts and of Pittsburgh’s other cultural treasures. They enjoy living and working within the city. The fair also draws people from suburban areas and from as far away as West Virginia and Ohio. A Fair in the Park’s audience is notable for their long-standing loyalty to the fair, creating a uniquely strong community atmosphere. A Fair in the Park has always been devoted to soliciting audience feedback and to transforming in response to the needs of our visitors and participants. As a result we see a substantial crowd come through the park every year and receive a wealth of positive response. A Fair in the Park’s participants come from all across the United States to perform, exhibit, and/or sell their craft to our audience.

MARKET REACH

  • On-site audience averages between 25,001 - 75,000
  • Extended audience estimates are between 50,000 - 100,000
  • 50% - 75% of the audience are homeowners
  • 70% of the audience’s income falls between $50,000 - $100,000
  • 70% of the audience’s ages falls between 23 - 53
  • 60% of the audience is female
  • 60% of the audience is college-educated

Industries interested in sponsoring A Fair in the Park receive benefits (media and non-media entitlements) that are based on their level of contribution to the event. Potential sponsors can view our suggested Media and Non-Media Packages to determine a level of contribution that will offer the company the best return on its investment at our event! Please contact us at any time for more information on our available sponsor packages for the 2008 A Fair in the Park or if your organization is interested in providing in-kind contributions in exchange for specific entitlements. For more information on sponsorship, please contact Caroline Zieth at caroline@craftsmensguild.org.